Young designers or major brands? Provence Tourisme has selected 200 must-do outlets fronting local designers, for an original shopping experience.
A new shopping guide? Yes, but this one invites you on a thrilling new experience, combining shopping and tourism! You'll discover our top creative talents, far removed from the usual stereotypes. Our local fashion designers and producers of authentic souvenirs shine their light on Marseille, Provence and Camargue. You'll enjoy a refreshing and novel shopping experience around every corner of the lanes and main thoroughfares of Provence's villages and cities alike.
A land of inspiration
The landscapes and particular light quality of Provence have inspired many artists. From Van Gogh to Christian Lacroix, artists and fashion designers alike have succumbed to its charms… And talking of fashion, rebellious and cosmopolitan Marseille is a genuine trendsetter and hub of young designers inspired by many different cultures. The Armenians were the first community to import Provence's world-famed fabrics. Today, MMMM fosters the promotion of young fashion industry talents throughout the Mediterranean.
Provence's fashion leaders
Local brands have been springing up everywhere for the last 30 years or so. 'Le Diable Noir', 'Casablanca' and 'Zaza of Marseille' got the ball rolling on Cours Julien in Marseille in the Eighties. Today 'Sessun', 'American Vintage', 'Gas', 'Le Temps des Cerises' and 'Souleïado' are flying the Made in Provence flag well beyond the French frontiers – proof indeed of the weight of an industry currently generating 19,000 jobs. A host of designer studios, boutiques and innovative concept stores now pay tribute to local creativity.