The 'Cagole' Made in Marseille

Translation our version of the Essex girl…

Discover

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Translation: Our version of the Essex girl …

The 'Cagole' is the female equivalent of the tuned, mass-produced vehicle
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The Cagole kit

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A touch of culture to begin. The word cagole has two origins (I don't know which is the right one but both could be):

  • It may come from the Provencal word 'cagar' which literally means to defecate, so the 'Cagole' would be a pain in the ass….
  • It may also come from the Provencal word 'cagoulo', the apron of the women who worked in the date-packing factories in the early 20th century.

Whatever the truth may be, the 'Cagole' is all about being 'too much': too much make-up, too much bling, too much voice, too much perfume, too much chest hanging out, too much jewellery, too much improbable clothing, too much drama, too much gesticulating – in short, too much of everything… The 'Cagole' speaks loudly, she is vulgar, you can see her coming a mile off, she is provocative and she manages to turn an expensive, classy object into a pig's ear (e.g. the Vuitton bag, Dior glasses, Chanel and Louboutin shoes). In fact, the 'Cagole' is someone to be reckoned with – and we adore her!

Cagole's playlist

Cagole playlist by Anais et Pedro

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But watch out! If you know any of these songs off by heart, the 'Cagole' attitude might just be creeping up on you ☺ (I know some of them off by heart…)

The 'Cagole' is a bit like a pimped-up car. As comedian Yves Pujol says: the 'Cagole' is the female equivalent of the tuned, mass-produced vehicle: a festival of colours, accessories, chrome on the ears, neck and arms, and, of course, add-ons to create a better profile, ever-wider wheels and evermore-impressive bumpers". And like custom cars, you either love her or hate her. She attracts and repels all at once. To some she has no taste, to others she is a woman who knows what she wants.
In any case, the 'Cagole' flourishes throughout Provence and Marseille just wouldn't be the same – and much less amusing - without its 'Cagoles'. There's even a special beer to honour them – so you can see just how major they really are!

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Fashion and shopping
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Fashion and shopping

Casual or classic fashion, concept stores and souvenir shops: you'll find all the Bouches-du-Rhône's top shopping addresses here, from Saintes-Maries to La Ciotat and Marseille.

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